Commissioned by Universal McCann Momu provided an experiential mechanic to capture user-generated content which was featured in the ‘I’m a PC’ above the line campaign.

Momu were tasked with:

• Identifying & brokering deals with venues (shopping centres, stadiums, exhibitions) to reach the target demographic
• Supplying the end-to-end technology solution to provide custom-developed-video-pods as well as delivering videos to mobile, email and the client’s central content management system.
• Managing data collection and delivery of content to mobiles and email
• Managing promotional staff
• Providing daily usage tracking and overall campaign reporting and evaluation

The campaign created over 750k OTS, over 100 hours of talk time about the ‘I’m a PC’ campaign, and 1000s of eligible videos to feature in TV adverts, adverts on Jumbotron screens at football stadiums and video billboard ads across the UK.

Commissioned by Capitalise Momu were tasked with helping Rayban activate their sponsorship of the Isle of Wight Festival in a credible and engaging way that supported Rayban’s rock heritage.

Momu developed a ‘create your own’ video experience where festival goers performed to a music video of their choice. Their performance was superimposed onto the video and sent to their mobile and email address so they could share with their friends.

The digital experience was a run away success with over 1000 individuals interacting at the event. On average a group would send the email they received containing their video to 30 of their friends. This made the cost-per-contact level on a par with TV advertising. The campaign also featured in ITV 2’s coverage of the festival.

Momu worked with Nokia and their agency, Haygarth, to maximise the success of their ‘Rock up and play’ campaign at Reading and Leeds Festivals. Nokia’s engagement with the consumer was heightened at the event as attendees were invited to download live audio clips of acts performing on the main stage such as The Futureheads, Guillemots and The Rakes within an hour of the band finishing. By offering consumers the opportunity to download mobile souvenirs, Nokia were able to capture data on their target audience. Furthermore, consumers could download the live tracks exclusively from the Nokia website for many months after the event. This combined with media partnerships brokered with NME and Virtual Festivals ensured Nokia’s festival association continued all year round rather than just at the event and created valuable CRM data to cross-sell handsets and music store subscriptions.

Project: ‘N-Series+’ Trade Promotion
Services: Music licensing. Brand partnerships. Audio-visual production.

Nokia sought a partner to deliver the music based element of the N-Series+ trade marketing campaign. Momu was tasked with a) licensing and creating music content that could be given away to consumers once they purchased a handset and b) ensuring leading music brands and artists could be used in an extensive national POS campaign.

Momu licensed and recorded Bloc Party at Bristol Academy and created a series of exclusive NME and Mixmag documentary videos.

Momu worked with 3 and their agency Mindshare to digitally activate their sponsorship of Galaxy Radio’s ‘Summer in Ibiza’. By offering 3’s UK customers the opportunity to download a series of exclusive mini documentaries (such as interviews with DJ’s, event highlights and insights into the club and island scene) from their promotional platforms (Galaxy microsite, Mobile Internet site available exclusively to 3 customers), 3 were able to widen their campaign to their UK customer base and extend the campaign beyond the timeframe of the event.

Project: Music Store Launch Event
Services: Music Licensing. Memory card logistics. Content delivery.

Momu worked with 3 and their PR agency Slice PR to offer journalists attending the ‘music store launch event’ a digital takeaway which featured promotional packs, the presentations given during the day and 20 songs that were played by artists at the event. These were all burnt onto a memory card that could be inserted into a PC or the mobile phone that was also given away.

This ensured, despite the late night had by all, the correct information was taken away by journalists in a meaningful context to the launch event.

Momu is retained by O2 to manage the backend reporting, revenue reconciliation and developer community management of O2’s mobile app co-development community; O2 Litmus.
The outsourced solution provided by Momu enables O2 to offer their developer community market leading payment terms and developer support without the burden of managing these complex operations and processes internally.

Project: O2 Studio
Services: Music licensing. Artist Selection. Royalty settlement operations. Artist partnerships.

Momu is retained by O2 to identify and licence artists that will feature in the O2 Studio facility at ‘The O2’. O2 Studio enables visitors to create and appear in their own music video and share this with their friends via their phone, email and/or social networks such as Facebook.

Momu has pioneered a licensing framework with all major records labels, publishers and collection societies to enable O2 to feature major artists in the service.

Sony Walkman sponsored the NME breaking bands competition which culminated in the winning band, as voted by the NME community, to play alongside Kasabian, Noel Gallagher and CSS at NME.com’s 10th Birthday party at Koko in London. Sony and NME wanted to increase the impact of the one off event by widening access to the live performance both on the night and after the event.

Momu was commissioned to record and stream the 10th Birthday party gig in real time via the Sony Walkman micro-site hosted on NME.com. Momu removed the logistical pain by managing all elements of production and delivery. This allowed thousands of fans, not fortunate enough to attend the event, to view the concert in the form of a ‘digital gig’ from the comfort of their own homes. Furthermore, the gig was licensed to be broadcast for 60 days after the event, which created an extended opportunity for Sony Walkman brand exposure.